Jake Morrissey is the Founder and Principal Consultant of Auditara.
With 30+ years’ experience across Europe and New Zealand, Jake has led businesses, improved operational performance, and built high-performing teams. He started in demanding European hospitality environments before building his career in New Zealand, gaining hands-on experience across operations, commercial leadership, and strategy.
As a business owner, operator, and advisor, Jake understands the realities leaders face. His expertise spans operational excellence, commercial strategy, sales leadership, profitability improvement, business transformation, and organisational performance.
Auditara was founded on a simple belief: most businesses are operating below their potential. Jake works directly with clients to identify opportunities, drive change, and deliver measurable results through practical leadership, commercial insight, and operational discipline.
His approach is direct, practical, and outcome-focused. Every recommendation is designed to improve performance, increase profitability, and build long-term capability.
“I don’t believe in consulting from the sidelines. I work alongside businesses to deliver real, measurable results. Because success isn’t accidental, it’s built through disciplined execution.”
— Jake Morrissey, Founder & Principal Consultant